‘Going viral’ would be a overstatement but it has to be said that the new logo has caused much criticism by those that responded directly or indirectly to The Floaters request for comments. To take just one example, the Waterways World facebook page received an unprecedented 130 posts in nine hours.
Here are just a few of the hundreds of comments -
Diana Bleasdale - Rubbish rubbish rubbish. Does not make me think Canal & River Trust at all.
Paul Walsh - And yet another charity wasting honestly given donations on pointless meaningless crap. No wonder I never donate to these corrupt false charities.
William Brown - As far as I'm concerned it's pish, sorry but get a grip, the original one was more in keeping with canals, lots of cash spent in design of a totally meaningless bit of twaddle, it's costing thousands of pounds for this change.
Keith Hewlett - Poorest rebranding i’ve ever seen!
Laura Darling - It looks like a sun rise over the sea. Doesn’t represent the canals or rivers in anyway whatsoever. It’s very badly done from a logo designers point of view... I hope they didn’t spend much on it!
Simon King - Change for the sake of it. Waste of money which should be spent on the canals not corporate junk. A new logo will lead to resigning everything, new clothes for staff, new signs, new signs for vehicles, all costs money which should be spent on the upkeep of the system. There is nothing wrong with the old logo. Don't fix if it ain't bust.
Mike Downs - I put a post about the Logo change yesterday which seems to have been removed.
Joanne Davis - What a waste of money ... the Swan motif was perfect. Spend the money on dredging the canals.
Amy Dickerson - Makes me feel sick just looking at it. I suggest it is CRT’s sick joke to deflect all the criticism that they are incapable of maintaining a cruising network for boaters with all the long term stoppages so far this year. It also represents that the canals are empty of boats and water.
It would be good to provide some balance to these negative comments. However, it is difficult to find any posts that are positive. After much searching, one has been identified. John Evans posted ‘Great logo’ on Canal & River Trust Volunteers facebook page. Unfortunately, as with Mike Downs post, above, C&RT silently deleted it! They may have thought it was facetious being surrounded, as it was, by negative comments.
John was contacted. He said ‘Hi Allan I do like the logo I'm a keen supporter of CaRT’. A lone thumbs up for C&RT ...